Not long ago everyone wanted to jump on the crypto bandwagon, the problem was investing in crypto was intimidating for all but the most daring investor. Easy Crypto, a local young crypto exchange, had a mission to simplify the cryptocurrency experience and make it easy to get into.

While working with Easy Crypto we realised the quickest path to winning over the public was to own the idea of ‘easy’. The result was a deliberately simple platform that compared the ease of investing in crypto with other easy things. By tapping into cultural moments and using cheeky messaging, we were able to reach a wide audience and show them just how easy and approachable investing in crypto could be.