Power that turns back time

Ecotricity recently became New Zealand’s only 100% renewable, climate positive, electricity provider. An important and compelling proposition, but one that could easily be lost in a sea of competitor greenwashing.

We worked with Ecotricity to highlight their new industry-leading sustainability credentials in a way that would cut through. The resulting campaign paired an authentic but disruptive message with unique visual techniques that demonstrated the power of going climate positive.