Tip Top Supersoft has been New Zealand’s top-selling white bread for decades, favoured by busy families for its taste and convenience. We were tasked with developing a positioning that reinforced the brand’s trusted role in helping parents provide a solid foundation for their children’s future.

The resulting campaign did just that; empowering parents to support the active lives of their children with Tip Top Supersoft. With a playful tone and a focus on both kids and parents alike, the campaign provides a glimpse into the exciting possibilities that come with a well-nourished young mind.